Overview. Best Product Compare UK helps shoppers “find the best products, compare smarter and buy with confidence” — a content-driven comparison site with structured product categories, a transparent 4-point ranking methodology (performance testing, customer feedback, value for money, brand reputation) and regularly updated picks.
What I built. A scalable WordPress architecture: products and categories as Custom Post Types, ACF Pro field groups for specs, pricing and rankings — so editors manage 100+ product entries through a clean admin UI without touching code. Comparison layouts built with Elementor Pro.
Performance. Image-heavy comparison tables optimized with lazy loading, critical CSS inlining and script deferral — holding a 90+ PageSpeed score.
Stack: WordPress, PHP, ACF Pro, Custom Post Types, Elementor Pro, JavaScript, MySQL.